GRONSTEDT GROUP

“The Innovision Hub is a tribute to innovators in both the virtual and real worlds."

HR Magazine features Gronstedt Group's podcast portal for Jamba Juice

"The world's largest HR publication, HR Magazine, featured Gronstedt Group's "Reel Juice" podcast portal for Jamba Juice and our work for leading clients in virtual worlds learning. "Gen Y likes to hear straight from their peers," says Maya Razon of the Jamba Juice podcasts. >>

Melcrum's Internal Comms Hub interview

"The cold fact is that new generation workers don't care why you're still staring at a phone and listening to disembodied voices on a conference call instead of meeting in rich 3-D environments," says Gronstedt in an interview with Melcrum's Internal Comms Hub. >>

Training Magazine article about virtual world

"Virtual worlds succeed where the 'flatland' applications fail: They engage learners." Says Gronstedt in this September 2008 issue of Training Magazine. >>

PREVIOUS ISSUES:

Elearning Magazine article

Podcasting is transforming corporate learning

ASTD Infoline

PowerPoint presentation

Will Web 2.0 create strategic account management 2.0?

Give Your sales training a Second Life!

Gronstedt Group Wins Gold Brandon Hall Learning Award

Virtual World Learnings

Second Life campaign for Electrolux

Toyota wins third annual PR survey

AVirtual World, Real Training Results

Harvard Business Review on employee podcasting

ASTD Infoline: Basics of Podcasting

Where in the world is Second Life

Social media is changing everything

Entrepreneur Magazine interview

Successful Meeting Magazine article

Live event simulations and podcasts for Avaya

Read our article in T+D Magazine about how podcasting is changing the face of workplace learning

Elearning! Magazine viewpoint article

Second annual automotive media survey

Improving sales performance at Prentice-Hall with sales simulations, blogs and podcasts

Next-generation blended learning

Sales and launch training to the Pod Generation

Blogging: Word-of-mouth on steroids

Case study: Online PR training for Volvo's retailer network

The only number the front line needs to know: A conversation with Frederick Reichheld

Using simulators to manage the front line

Washington Mutual energizes 54,000 brand ambassadors

Electrolux connects the workplace with the marketplace

Migrating Communication into HR: interview with Skanska's Tor Krusell

Northwestern investigates "internal marketing"

Volvo's XC90 launch: The "tipping point" at work

VolvoSim: Volvo uses SIMS gaming technology to train retailers

Auditing perception: Volvo and the automotive journalist community

Benchmarking world class public relations: the Volvo story

Keeping it simple: an interview with Volvo Cars Public Relations

Living and breathing the world-class brand: identify and cultivate your brand ambassadors

Case: Sprint PCS, end-to-end clarity and the customer front line

Learning by doing

Case: Developing the field sales force -
e-learning and StorageTek

Interactive "sales simulators": lessons from the field

Case: Emerson at the millennium -
re-tooling for the customer century

Book review: How Gerstner reinvented IBM from the customer in

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Second Life campaign for Electrolux

Electrolux is proud to introduce its first virtual colony in Second Life, the "Innovision Hub," developed in partnership with Gronstedt Group and Millions of Us. Whether you're Little Red Riding Hood or Batman, a fish or a dragon, or just an enhanced version of the real you, you're invited to teleport over to the giant light bulb hovering over a cardboard box, where we'll be hosting a series of meetings and holding contests for Second Life residents.

The Innovision Hub is a tribute to innovators in both the virtual and real worlds. A gallery honoring some of the last century's great inventors highlights the insights that have made our lives more livable. Portraits of celebrity innovators like Steve Jobs and Walt Disney share space with lesser-known characters like Otto Frederick Rohwedder, the inventor of sliced bread and Melitta Bentz, the genius behind the melitta coffee filter. These luminaries all shared Electrolux's passion for user-friendly innovations: Jobs didn't invent the first portable digital music player, but he invented the first truly useful player; Bentz didn't invent coffee, but her melitta filter brought the java brew to our homes.

This is the kind of innovation that Electrolux is all about - products that are thoughtfully designed to meet real user needs.

The grand opening will be held on October 4th at noon SLT (21:00 continental Europe) when we will acknowledge some of Second Life's leading gadget designers and innovators with our first ever "Innovision Awards." Meet the design gurus for a panel discussion about the challenges of gadget making and the process of innovation in Second Life. In addition we'll be unveiling a competition challenging visitors to invent a new word.

The winner will receive a 100,000 $Linden prize. Afterwards, our DJ will turn the Innovision Hub into a dance floor and rock your avatar with the hottest club tracks in all of virtual space. Remember, in Second Life no one knows that you can't dance.

Stay tuned for information on more meetings and contests in the next month at:

Innovision Hub

Innovision Blog