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Prentice-Hall's Business Publishing Division is creating
a formidable competitive advantage with scenario-based
online simulations, and a suite of Podcasts, which are
available on its sales community blog. “The feedback from
the field has been phenomenal,” says Eric Frank, Director
of Marketing. “This campaign has kicked off a new wave
of communication across the organization, where newsletters
and e-mail blasts are being replaced by this new approach
to strategic and tactical communications.” |
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