Gronstedt Group is an award-winning digital training company innovating the future at the intersection of gaming, virtual reality and corporate learning.

Barely 10% of the $200 billion spent on corporate training in the U.S. delivers results. That’s a staggering amount of waste. The reason is simple. Corporations tend to segregate training from actual work, meaning critical information is delivered out of context. Humans don’t learn from lectures and tests. We learn by doing, through practice and feedback.

The Gronstedt Group will help transform your training mission from a timewaster into an energizing change management strategy by tailoring engaging learning programs that boost performance and drive business results. Our virtual and augmented reality learning experiences, games and simulations are modeled on what cognitive science teaches us about how we really learn: experientially.

Hands-on training via customized virtual scenarios let learners prepare for the actual work they’ll encounter on the job. Whether we’re imparting executive selling skills to KPMG consultants in a retro sci-fi PC game or promoting management skills to Walmart associates with a Sims-style mobile game app, Gronstedt Group’s gamification of the learning process challenges players to level up by mastering increasingly complex real-world tasks (getting helpful feedback and recognition along the way). Our games integrate work and life, turning the workplace into a rich learning space. This approach appeals to (and succeeds with) all generations of workers, not just Millennials (who have spent more time playing games than in school).

Our innovative VR sims take immersion to new levels. Novartis employees learn life-saving lab skills. DaVita associates hone their customer service skills. AAA students onboard safe driving skills. In these cases and more, our VR-based simulations generate a compelling, visceral sense of "presence” – learners repeatedly say it’s like actually being in the performance environment.

These absorbing VR environments are modeled on flight simulators (which have to date been the gold standard for skills-based learning). Why? The research is conclusive: repeated actions in virtual reality alter neural wiring, in turn improving real-world performance.

Advanced digital learning experiences incorporate the engagement and hyper-realism of the best consumer entertainment games in the market. As it turns out, this is where we find most of our developers: Gronstedt Group’s Colorado-based team includes some of the industry’s best instructional designers and developers. Learn about our team.

At Gronstedt Group, we’ve been thought and practice leaders in the industry since the late ‘90s. Read our story. Let us know if we can meet up and one of the industry’s top conferences where we regularly speak, see our schedule. We’ve helped an impressive roster of industry-leading clients invent new era of experiential learning. Find out about our agile development method.


Our Story

Leader and innovator for 22 years.

Founded in 1997 by Dr. Anders Gronstedt in Boulder, Colorado, the Gronstedt Group has long been a pioneer in immersive learning. We cut our teeth with podcasting, multi-path e-learning, and video-/animation-based simulation training for clients like Dell, Ericsson, Emerson and Avaya.

In the two decades since, we’ve blazed a trail for Fortune companies, government entities and large consultancies seeking more effective ways of engaging their learning audiences. By integrating emerging technologies and innovating think-forward practices, we’ve helped clients cultivate superior learning programs that drive bottom-line business results for their organizations.

2006: “Be the Reason,” our online Customer Experience program for Dell was completed by 70,000 team members. The program was translated into five languages and helped transform Dell into a more customer centric company.

2007: Gronstedt Group won our first Brandon Hall Gold Award for our Ericsson story-based video simulation. The John Cleese-inspired video program explained how the company was transitioning from a hardware to software focus.

Also 2007: We launched Train for Success, a weekly conference series in Second Life that explored the use of 3D virtual environments for training and collaboration. Train for Success, which featured speakers and experts from Fortune 500s and consulting giants like IBM, BP and Accenture, ran for seven years and typically attracted several dozen business and learning professionals each week.

2010: We developed an award-winning 3D multiplayer emergency management simulation in Second Life for the City of New York (built on a 3D model of an actual Brooklyn school building). The virtual rehearsal and training simulation helped City employees practice emergency shelter management skills and practice problem-solving in a realistic environment.

2016: With the launch of consumer VR we began developing virtual reality experiences for clients like Novartis, DaVita and AAA.

2019: We develop learning games and simulations for all screens and devices. Our Spark City mobile Sims-style game for Walmart is now available on the App Store and Google Play.

Our Team

The Gronstedt Group brings game and VR sensibilities to corporate learning. Our team consists of talented game industry veterans, including key contributors from AAA titles like Lego. We combine this with deep instructional design expertise.

Our expertise and pool of knowledge is informed by many years of playing thousands of different games and hundreds of VR and AR experiences. We apply this expertise to ensure that your learning programs are well designed to meet their goals and objectives while being technically robust.

We are based in Colorado and occasionally escape our developer cave for the Rocky Mountain outdoors.

Our Method

Gronstedt Group methodology is highly collaborative, placing the utmost emphasis on tailoring solutions around client-defined business goals.

Phase 1: Problem Definition, Research and Requirements Analysis

We begin by helping clients define their business and training requirements, developing a digital transformation strategy and then analyze what’s needed to accomplish their goals.

Phase 2:  Learning and Experience Design

Next we distill and synthesize the learning and performance information and ideate a simulation design. Our approach to learning is constructivist, with a focus on active real-world problem simulations. We care less about what learners need to know, and more on what they need to do.

Phase 3:  Prototyping and Iterating

Our process prototypes early and iterates fast. The client will test design iterations on a weekly basis and we also involve end-users to play-test every stage of development.

Phase 4:  Quality Assurance Testing

We track and resolve bugs until we’ve arrived at a final, deployable “release” version.

Phase 5:  Deployment and “Hyper-care”

Gronstedt Group frequently helps clients acquire devices and we provide on-site “hyper-care” support during the launch. We’re available for first- or second-line support during the lifetime of the program.

Phase 6: Enterprise Deployment and Analytics

We can implement enterprise-grade VR and game platforms to enable safe deployment behind the client firewall (integrated with LMS and LRS through Scorm or xAPI). We help our clients evaluate the business impact of our programs at all four Kirkpatrick levels and provide a dashboard of analytics that can be integrated with client systems.



Valued Partnerships